Bob Kirk Effect: What Others Think About You – If They Only Hear Your Name

Listen to names … 1350 Hairstyle, shoes, sex, handshake. When we get to know a person, some of the most banal and superficial features – which we often do not even consciously perceive – determine how we feel about him and what we think about him for the first moment ([d] in our article). But we do not even have to see him for that, according to a Canadian study: In order to get an idea of ​​a person, psychologists at the University of Calgary found out, it's enough for our rashly judging brain to just hear its name!

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