Instagrammable: The new trend in tourism

Design furniture, 24-hour reception – was yesterday. Dirk Lehmann, travel journalist and blogger, about the stars of the generation social media.

BRIGITTE Woman: What makes a hotel a hip place?

Dirk Lehmann : A lobby that resembles a living room – with armchairs and sofas. A rooftop bar that offers a great view and elaborate signature cocktails. A hotel that wants to succeed must be “instagrammable”.

How do you have to imagine something like that: an arrow with “Take your selfie here”?

It is more subtle: A hotel shows in his own Instagram channel again and again certain pictures. It’s about making it clear that you have a place where others want to be.

Trend researchers say modern luxury means putting the smartphone aside.

Times. The smartphone is part of our identity and practical, as a city map, guide, camera. It’s like this: If the food in the hotel looks so good that you want to show it on Instagram – and it tastes fantastic too -, the house has done everything right.

Selfie-Todesfälle

Also read

Dying for Selfie: Why Do We Risk Our Likes for Likes?

Would you like to read more about the topic and talk about it with other women? Then check out the BRIGITTE community’s “Travel Forum”!

An article from BRIGITTE WOMAN

VIDEO TIP: This selfie almost cost the life of a woman

Ein Selfie kostet diese junge Frau fast das Leben

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