Design furniture, 24-hour reception – was yesterday. Dirk Lehmann, travel journalist and blogger, about the stars of the generation social media.
BRIGITTE Woman: What makes a hotel a hip place?
Dirk Lehmann : A lobby that resembles a living room – with armchairs and sofas. A rooftop bar that offers a great view and elaborate signature cocktails. A hotel that wants to succeed must be “instagrammable”.
How do you have to imagine something like that: an arrow with “Take your selfie here”?
It is more subtle: A hotel shows in his own Instagram channel again and again certain pictures. It’s about making it clear that you have a place where others want to be.
Trend researchers say modern luxury means putting the smartphone aside.
Times. The smartphone is part of our identity and practical, as a city map, guide, camera. It’s like this: If the food in the hotel looks so good that you want to show it on Instagram – and it tastes fantastic too -, the house has done everything right.
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