Is that too far? Advertising campaign shows real couples having sex

Often the advertising is accused of not working with authentic pictures. Apparently, the fashion label Eckhaus Latta has taken this to heart. For “real” photos could hardly be for his new campaign.

Let’s look at advertisements, often smile at maximum retouched supermodels, with which we can identify minimally. Why? After all, everything should look perfect in the weaving. The New York fashion label Eckhaus Latta is now resisting this trend and showing couples having sex in their new campaign.

Are the pictures really real?

Yes! So real that the spicy details had to be retouched. After all, the pictures should also be suitable for social media. The heterosexual and gay couples are real lovers who have real sex. Eckhaus Latta obviously wants to make a statement with the pictures: against the beauty craze and commercial mainstream. We think that’s good!

But it is also understandable if some customers find the pictures unpleasant or even frightening. After all, it’s all about fashion. Look at the pictures: What is your opinion on this? Below you will find a vote.

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