Why you should not believe everything you think

How framing works (*) t (*. As inconspicuous as this term may seem to you at first, it achieves an astounding effect in our brains: “Garbage dump” in our imagination evokes two negative associations: waste is simply dumped away. “Disposal park”, on the other hand, has what it takes to evoke two positively charged ideas in us: Disposal means “take care” and park provides a green environment with plenty of fresh air.

The scientific theory behind it: words like "park" or "disposal" call * Most of this happens at a speed beyond our conscious perception. 4702 If it succeeds to activate the frame "disposal park", a negatively occupied "garbage dump" suddenly gets a positive meaning! Such a reinterpretation (framing) has been successful if the term is adopted in general usage and is used unnoticed and frequently by anyone. Because framing is a kind of interpretation filter in the brain, which helps us to give words, pictures, events or stories a certain interpretation and thus meaning.

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